Exactly, which was why it is very questionable. It has good music, even though some of them were unnecessary, and great animation, and this is a lot coming from someone who'd prefer hand drawn animation over CG animation. But the story was very weak, rushed, and clichéd. Especially at the beginning, WAY too rushed. I talked about that in my review. I say its a good, or an okay movie, not a great one. And one of the critics said its "The Best Animated musical adventure since the lion king." False, its not even close to The Lion King... Okay I sound like I'm hating on it but really I'm not.
At least I liked it better than Tangled, but even thought I didn't like Tangled, I'll admit that had a Stronger story.
Anyways you sure about the concept arts? Look at this: 25.media.tumblr.com/16be7b1072… The Elsa art at the bottom right it looks exactly like yours except its facing the other way. That's what made me thought of that.