Exactly, which was why it is very questionable. It has good music, even though some of them were unnecessary, and great animation, and this is a lot coming from someone who'd prefer hand drawn animation over CG animation. But the story was very weak, rushed, and clichéd. Especially at the beginning, WAY too rushed. I talked about that in my review. I say its a good, or an okay movie, not a great one. And one of the critics said its "The Best Animated musical adventure since the lion king." False, its not even close to The Lion King... Okay I sound like I'm hating on it but really I'm not.
At least I liked it better than Tangled, but even thought I didn't like Tangled, I'll admit that had a Stronger story.
Anyways you sure about the concept arts? Look at this: 25.media.tumblr.com/16be7b1072… The Elsa art at the bottom right it looks exactly like yours except its facing the other way. That's what made me thought of that.
Opinion... not just an opinion my friend.